Our custom research methods Explore, Develop, and Test in ways that "give you more", so you get “closer to the truth”.

MIXED-METHOD EXPLORATORY

These studies combine digital (blogs, mobile diaries, communities, etc.) with in-person (groups, IDIs, shop-a-longs, etc.), to provide a robust point of view on your key issues and unearth what is "really happening".  

On occasions, we have enjoyed "busting" consumers in these studies ... getting them to reconcile where observed behaviors don't match up with claimed behaviors to get to the bottom of things.  Good stuff. 

We have used these studies to explore a breadth of topics including Consumers/Shoppers, Brands/Products/Categories,  and Habits/Needs/Problems.

ITERATIVE DEVELOPMENT

These studies allow you turn ideas into concepts, concepts into protocepts, territories or creative directions into concrete messaging.   We believe that "creation" is a process and therefore requires some "back-and-forth", and more than a one-and-done approach. 

So, we use iterative approaches to enable rapid creation.  This is usually two phases of consumer input on your stimuli with a facilitated one-day client workshop in between, allowing you to evolve and optimize (ps -  we have other formats too, such as real-time co-creation with chefs or packaging designers).  Whoop!

QUALI-QUANT TESTING

We all  want qual to complement our quant ... either to inform it or explain it.  But executing those pieces of research as separate studies can be time or cost prohibitive (or both).  So, we have honed our highly-effective quali-quant testing methods to break those trade-offs.  These methods are usually either a survey paired with webcam interviews, or digitally-enabled HUTs (or, i-HUTs). 

In the survey + webcam approach we take either 1-2 days before or after the survey to conduct a short series of live webcam interviews.  We love using this approach for concept testing, and identifying/profiling new targets for brands.  Cool.

i-HUTs usually consist of 25 -50+ consumers in a longitudinal study where we observe product/brand use over days or weeks, collecting hundreds of use occasions.  We have also expanded these studies to include capturing experiences at the point of sale, impressions of media, packaging perceptions, etc.  Pictures and videos can be plentiful here, so your quant data is framed by a rich understanding of "how" and "why".  Yay! 

Underlying all of this is 10+ years with experience in Digital (Online & Mobile) Qualitative tools. Please click here to see our toolkit.